Madison Avenue Creative. Silicon Valley Execution.
For 30 years, we've lived at the intersection where most agencies fear to tread—where creative excellence meets sales accountability.
We started in 1994 pioneering native advertising for B2B tech, working with enterprise brands like Oracle, IBM, Dell, and Microsoft. We weren't just making ads. We were driving revenue.
In 2022, we rebuilt from the ground up as an AI-first agency—automating what machines do best so our team could focus on what humans do better: strategic thinking, creative storytelling, and relationship building.
Today, we operate globally, partnering with enterprise brands, fast-growing startups, and media creators—each focused on the same goal: turning attention into revenue.
Our approach is simple: Attract the right audience. Influence their decisions. Accelerate revenue.
When creative and commerce align, brands don't just grow—they dominate.
Our Vision
Where Creative Meets Commerce
We're building the future of performance-driven creative—where every campaign is engineered to deliver measurable business results.
PRECISION
30 years of media sales expertise meets AI-first creative execution. We don't guess. We engineer outcomes.
SCALE
Global reach with startup agility. Fortune 500s to fast-growth companies—different clients, same obsession: revenue growth.
ACCOUNTABILITY
We measure what matters: pipeline generated, deals closed, revenue attributed. Creative isn't art for art's sake—it's your most powerful sales tool.
Our Story: Built Different
1994: Started repping ads for Oracle Magazine, IBM Systems, Dell Power Solutions, Microsoft Certified Professional. We were killers at media sales.
1996: Standard ads weren't cutting it. We pioneered native advertising in B2B tech—custom content that blended editorial credibility with advertiser impact. So we launched Sprocket Media, an award-winning full-service agency. Not planned. Just necessary.
2000: Integrated sales and creative into Partner Marketing Platform. We weren't just selling ads—we were orchestrating go-to-market campaigns, building trade shows, selling sponsorships. We became ecosystem builders.
2005: A client asked us to staff creative talent directly. Sprocket Pro was born—our global specialist staffing brand with 250+ creatives across markets, scalable on demand.
2012: Launched Digarati—fusing social, digital publishing, and community into brand ecosystems that actually engaged people.
2020: Sprocket Media merged with Collateral Damage, a B2C agency, expanding beyond B2B.
2022: We saw what the industry didn't—AI was about to fundamentally reshape creative, sales, and marketing. Walkenhorst Media Group (WMG) was born. Built on AI from day one—delivering premium work at a fraction of the cost. While the industry scrambled to react, we were already running.
Today: The only shop with Madison Avenue creative chops AND Silicon Valley sales DNA—now helping the next generation of media creators and publishers monetize content at scale. In a world of new media proliferation, we're the experts brands and creators turn to for revenue growth.
We build brands that break through. We craft stories that matter. We monetize audiences at scale.
30 years. One truth: Great content deserves great business models.
Our Services
Together we develop the right strategy that will best deliver exactly what you need to move your audience like never before.
Award-Winning Creative
Stories that break through and drive business
We don't make pretty things. We make things that work. From corporate newsletters. Independent publishers. Podcasts. Events. Digital marketing. We handle the full cycle—from launch to monetization.
Services:
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Brand positioning & strategic messaging
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Campaign creative & content production
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Web design UI/UX
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Social media
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Native advertising & custom content
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Video, digital & experiential
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Partner marketing strategy
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Merch/Swag
Brand Publishing
& Media
Building audiences worth monetizing
From corporate thought leadership to creator-driven platforms, we help you build engaged communities around your content.
Services:
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Content strategy & editorial direction
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Audience development
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Corporate newsletters, blogs, and thought leadership
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Niche websites, hubs, and online communities
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Personalized publishing
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Podcast & event production
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Community platforms
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Partnership Strategy
Media Sales & Monetization
30 years turning content into commerce
We pioneered native advertising in B2B tech. Now we do two things: help you build audiences worth monetizing, and turn those audiences into revenue.
Services:
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Media Sales
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Sponsorship strategy
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Newsletter & blog monetization (corporate & creator)
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Podcast & event sponsorship sales
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Native advertising programs
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Partner marketing & strategic alliances
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Sales training & momentum coaching
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Account management & ABM
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Strategic media partnerships
We Are Grateful To Work With The GREATEST Brands
We've Been Doing This Since 1994
30+ years building brands and monetizing media for the world's leading tech, automotive, and innovation companies.
Dell Power Solutions
Mosaic
Ford DealerWorld
Oracle Magazine, Profit and Java Magazine
AS/400, Beyond Computing and Personal Systems
Microsoft Certified Professional
From $150K to $7M in annual media sales in three years with Oracle. We scaled from startup to $24M.
Now helping the next generation of media creators and enterprise brands turn content into commerce.
Our Approach: Creative
That Closes
We Build Brands AND Close Deals
For 30 years, we've been held accountable for one thing: Did it close?
That's shaped how we work. We don't separate creative from commerce. We don't hand off strategy to someone else's sales team. We do both—because we've always done both.
Here's how we drive growth:
ATTRACT
Position your brand to cut through market noise. We craft messaging, creative, and content strategies that turn heads and open doors. Not vanity campaigns. Pipeline-driving positioning.
INFLUENCE
Build strategic partnerships that accelerate reach. We orchestrate sponsorships, native programs, and go-to-market alliances that put you in front of audiences already primed to engage. We pioneered this in B2B tech.
ACCELERATE
Execute sales programs that convert and scale. We staff the talent, run the sponsorship sales, and monetize the audiences. Because breakthrough creative without revenue execution is just expensive art.
The Difference?
We're not "data nerds" running dashboards. We're operators who've closed millions in media sales, built award-winning creative, and scaled enterprise partnerships for Oracle, IBM, and Morgan Stanley.
We know what converts because we've been accountable for revenue—not just awareness—since 1994.
No guesswork. No handoffs. Just integrated growth.
Why WMG
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Three decades of building relationships with the world's top creative and sales talent means we assemble the perfect team for your challenge—every time.
We don't keep everyone in-house. We keep everyone on-call.
Need a B2B strategist who's scaled enterprise SaaS? We have them. A performance creative who's grown DTC brands? On speed dial. A sales enablement expert in your vertical? Already briefed.
We match proven specialists to your project, industry, and growth stage. No junior teams. No generalists. Just battle-tested experts who've solved your exact problem before.
Your challenge gets the talent it deserves.
We look forward to hearing from you!
Passionate about brilliant content, and innovative monetization ideas and the execution that brings it all together in one meaningful experience. If you are too, call or send us an email to get started.
Location
Los Angeles
Berlin
Salt Lake City
Phone Number
Office +1 (760) 699-7800
Mobile +1 (323) 228-3805
Address
45 S Arroyo Parkway
Pasadena, CA 91105